Definitive Business Plan, Revised
The Fast-Track to Intelligent Business
Planning for Executives & Entrepreneurs
By Richard Stutley
Distributed by Trans-Atlantic Publications
Financial Times / Prentice Hall
312 Pages, Illustrated, 6 3/4 x 9 1/2"
$87.50 paper original
Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for.
The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.
If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.Contents
About the author
Introduction to the first edition
Introduction to the revised second edition
1. What's it all about?
2. A winning presentation
3. Getting down to it
4. Know yourself
5. Know the world
6. The core of your plan
7. About these numbers
8. Getting to gross profit
9. Getting to net profit
10. Funding the business
11. Managing risks
12. Getting it approved
13. Now make it happen
Appendix: Tetrylus Inc business plan
Businessman and author Richard Stutelyhas handled business plans on every scale. He was a manager with HM Treasury, a stockbroker, a general manager of an international bank and more recently an MD of a multinational technology company. He has written many other books including The Economist Guide to Economic Indicators (1861974671) and written extensively for publications such as The Economist, The Accountant and The Banker.
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