Pitch Yourself

Pitch Yourself
Standout from the CV Crowd
with a Personal Elevator Pitch

By Bill Faust & Michael Faust
Pearson Education Limited / Prentice Hall
December 2002
ISBN: 0-273-66171-X
154 Pages, 6 1/4" x 9 Ľ"
$39.95 paper original

Pitch Yourself explains how the Elevator Pitch replaces the CV. The CV looks backwards to what you did and where you did it. The Elevator Pitch looks to the future by demonstrating who you are and how you work. You map out your future ability, competencies and performance.

It transforms the way you sell yourself as the perspective is realigned from the seller to the buyer. It improves the recruitment process for both candidate and employer by answering the employer’s crucial question. "What does this person offer me?" Be more effective at selling yourself. Show your real personality. Jump to the top of the pile.
Contents
The Rallying Cry
Chapter 1 the death of the CV
Think and act differently
Do you want to ZIG or ZAG
Your sales tool
Chopping the corporate structure down to size
Chapter 2 The birth of the Elevator Pitch
The Personal Promise
Transferable Assets
Career DNA
The Career DNA Bank
Chapter 3 Writing your Elevator Pitch
Your Personal Promise
Defining Your Transferable Assets
Critiquing your Elevator Pitch
Chapter 4 The benefits of the Elevator Pitch
Flexibility and adaptability
Forward looking
Establishing rapport
Results-driven Dangers of "CV Thinking"
Coping with redundancy
The demands of interim management
Experience is diverse
Work Experience versus Transferable Assets
Better and more successful interviews
Chapter 5 Top-floor Elevator Pitches
How the EP answers a job brief
Chapter 6 Summary and conclusion
The candidate
The recruitment services industry
The employer
The Final Rallying Cry

Author Bill Faust has 14 years’ experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell’s, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back.

Michael Faust is the Managing Director of Travelcare, the UK’s largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of LetsBuyIt.com as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.

Reviews "I thought it was fab!! It was an easy read (it took me 90 minutes on a train journey) and made a lot of sense." Ruth Lawton, Head of Careers, UCE in Birmingham

"A straightforward, clear and concise read. Not only do you gain a true insight into your capabilities, but also you gain an effective format that will work for both you and your potential employer." Evening Standard

"The Fausts are right to suggest the traditional CV has become an arcane document..." Richard Donkin, Financial Times

"The War for Talent is here to stay. In their search for the best people, recruiters will need to work harder. The Elevator Pitch will make it easier for them. Its clarity and focus will propel the best-suited candidates, straight to interview.... Why not give yourself this unfair advantage?" Iain Herbertson CEO of Manpower Plc

"I hope it becomes industry standard" Jack Gratton, Founder & CEO of Major Players, the UK’s leading marketing and services recruitment agency

"Clear, concise and compelling – "Pitch Yourself" drags the traditional CV kicking and screaming into the 21st century. It’s essential reading." Rob Grimsey, Director, Harvey Nash Recruitment / FirstPersonGlobal

"Ever felt frustrated by your CV’s inability to sell the real you? Worry no more. The Elevator Pitch can really transform the way you’re seen by prospective employers. Do yours now, before everyone else cottons on." Tom Vick, Jt MD of dfgw, One of London’s leading independent communications agencies.

"To gain a true insight into your capabilities and secure your ideal job, read this book." Juliet Blackburn, Head of Digital, AAR – the agency selection service

"I wish other candidates would use an Elevator Pitch" Ivor Yeshin, Head of HR for T-Mobile New Business, a subsidiary of Deutsche Telekom

"The book called Pitch Yourself, has reached the top 100 of the sales chart compiled by Amazon..." The Argus (Brighton)

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