Communication for Business, 4th edition
A Practical Approach

By Shirley Taylor
Financial Times / Pearson Education Limited
September 2005
ISBN: 0273687654
456 Pages, Illustrated
$67.50 paper original


The fourth edition of Communications for Business is a comprehensive textbook, workbook, and reference book rolled into one. This book will help readers to develop confidence and expertise in composing effective business communications.

This book will be helpful to anyone who is working or training to work in an administrative, managerial or secretarial role which demands good communication and business English skills. This book should prove useful to students wishing to take the following examinations:
" Pitman Qualifications English for Business Communication
" LCCI Examinations Board English for Business
" RSA Examinations Board Communication in Business

Contents
About the author
Preface to the fourth edition
Acknowledgements
Section One: The nature of communication
Unit 1. Business communication basics
Unit 2. Speaking, listening and non-verbal communication
Unit 3. Use of English
Section Two: Business letters
Unit 4. Introducing the business letter
Unit 5. Rules of good writing
Unit 6. Recruitment correspondence
Section Three: Telecommunications
Unit 7. Fax messages
Unit 8. Electronic mail
Section Four: Internal communication
Unit 9. Memos
Unit 10. Reports
Unit 11. Meetings
Section Five: Persuasive communication
Unit 12. Circulars and sales letters
Unit 13. Publicity material
Unit 14. Notices, advertisements and leaflets
Section Six: Visual and oral communication
Unit 15. Forms and questionnaires
Unit 16. Visual presentation
Unit 17. Reformulating and summarizing
Unit 18. Oral presentation skills
Appendix
Index
Features

The book is filled with robust pedagogy, including new and updated illustrations, and features such as:
" Let's Check - Put your new knowledge into practice by answering some quick questions which test the theory you have just learned.
" Did you know? - This provides an interesting tidbit of information to enhance knowledge.
" What's Wrong? - 'What's Wrong?' gives you an opportunity to criticise answers to some assignments. You can then rewrite the documents more appropriately.
" Checkpoint - Suggestions for readers to do something either as a group or as additional research Prepare for your exam with confidence with superb End-of-Chapter materials which include:
" Help yourself - This offers simple tests to reinforce learning and build confidence.
" A-Z of Bloopers, Blunders, Common Errors and Cliches - Avoid pitfalls and embarrassing business situations by studying these points.
" Weblinks


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