Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.

Contents:

Guided tour

Preface

Publisher’s acknowledgements

Part A INTRODUCTION

Chapter 1 Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

Chapter 2 The working of competitive markets

Chapter 3 Demand and the consumer

Chapter 4 Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

Chapter 5 Pricing and output decisions in imperfectly competitive markets

Chapter 6 Business growth and strategy

Chapter 7 Multinational corporations and business strategy in a global economy

Chapter 8 Labour and employment

Chapter 9 Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

Chapter 10 The economy and business activity

Chapter 11 National macroeconomic policy

Chapter 12 The global trading environment

Chapter 13 The global financial environment

Web appendix

Key ideas

Glossary

Index