Cracking International Markets
By Terry Patrick
May 1998
ISBN: 0-273-63030-X
352 p.
$55.00 Cloth
OUT OF PRINT
This is the handbook for market entry strategies. It focuses clearly on the strategic concerns regarding exporting, initial market entry and market development and growth. Written in a highly structured, practical way, this book brings together the author's considerable experience in developing export programs in 53 countries world-wide.