International Business
A European Perspective
Edited By Brian Dawes
1995
ISBN: 0-7487-1860-5
316 p.
$60.00 Paper
International Business is a practical introduction to the key issues in international
business for business students. Focusing on a European perspective, the text
relates such issues as competitive and collaborative strategies to case studies
of firms operating in Eastern and Central Europe, Latin America and Asia.
The text compares the needs of multinational enterprises with the requirements
of small and medium-sized businesses. Chapter objectives and end-of-chapter
exercises help students to learn more effectively and give lecturers the support
they need.
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