International Business Environment
By Ian Brooks, et al.
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
April 2004
ISBN: 9780273682479 
488 Pages
$117.00 Paper original
Description
The International Business Environment is a thoroughly revised and re-orientated edition of the successful text entitled The Business Environment by the same author team. Responding to demand for a more global perspective, the book offers broad and discursive coverage of the external international environment that organisations face. It addresses the key issues and institutions within the economic, political and legal frameworks, as well as the impacts of social and cultural, technological and ecological developments.
Maintaining a strong business focus throughout, the book offers valuable pedagogical support, notably in the provision of a bank of long cases at the back of the book which give substantial illustration of the concepts in practice. Regular mini-cases, chapter summaries, references and further reading also aid students’ learning. Further support is offered to both lecturers and students via its companion website www.booksites.net/brooks
Contents1. The International Business Environment 2. The Competitive Environment 3. The International Economic Environment 4. The Technological Environment 5. The Cultural Environment 6. The Ecological Environment 7. The International Political Environment 8. The International Legal Environment 9. Challenges and Changes Cases
Features- Truly international perspective
- Comprehensive business focus covering all aspects of business environment
- Longer and shorter cases represent range of industries in public and private sector
- Mini-cases and discussion questions offer regular opportunity to reflect on real-world application
- Contemporary data and examples bring immediate relevance to the subject
- Independence of chapters allows material to be used flexibly
- References to relevant websites at the end of each chapter