International Business, 3rd Edition
[Includes CD-ROM]

By Alan Rugman & Richard Hodgetts
Financial Times / Pearson Education
December 2003
ISBN: 0-273-67374-2
664 Pages, Illustrated, 7 ¾" x 10 ½"
$97.50 paper original

---

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today - the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility. Using the United States, Europe and the Far East as a framework upon which to focus, this text explores the subject of international business with an emphasis on economic and multinational issues.

Contents
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1. Regional and Global Strategy 2. The Multinational Enterprise 3. The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4. International Politics 5. International Culture 6. International Trade 7. International Finance
PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8. Multinational Strategy 9. Organizing Strategy 10. Production Strategy 11. Marketing Strategy 12. Human Resource Management Strategy 13. Political Risk and Negotiation Strategies 14. International Financial Management
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15. Corporate Strategy and National Competitiveness 16. The European Union 17. Japan 18. North America 19. Non-Triad Nations
PART FIVE: INTERNATIONAL BUSINESS FRAMEWORKS 20. Future Challenges in International Business Glossary Acknowledgments Subject Index Name Index


Return to the Businesss Titles Home Page