International Business, 2nd Ed.
By Stuart Wall & Bronwen Rees
432 Pages, Illustrated, 7 ½" x 9 ¾"
$77.50 Paper Original
International Business provides an accessible and theoretically rigorous introduction
to the subject. Starting with an in-depth analysis of the environmental factors,
the book then examines the functional and operational issues which organizations
face in doing business internationally.
This coherent structure is supported by a strong pedagogical framework within
the text, and further substantial resources available on a companion website.
The second edition of the text offers a thorough update of all material. New
and revised cases and examples are extended to incorporate FT articles and extracts,
allowing students to see the practical applications of the key concepts.
Ideally suited for undergraduate and postgraduate degrees and modules in International
Business, its accessibility will also appeal to "non-specialist" students from
disciplines outside business and management who take an elective module in the
subject. New to this edition: New and revised case material throughout, FT articles
in all chapters offer evidence of real-world issues, Increased coverage of SMEs,
culture and corporate responsibility, 2-colour design enhances visual appeal.
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