The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Contents:

Section 1 - Strategy

1. Strategies

2. Strategists

3. Formulating Strategy

4. Analyzing Strategy

5. Strategy Formation

Section 2 - Forces

6. Strategic Change

7. Cognition

8. Organization

9. Technology

10. Collaboration

11. Globalization

12. Values

Section 3 - Contexts

13. Managing Start-Ups

14. Managing Maturity

15. Managing Experts

16. Managing Innovation

17. Managing Diversity

18. Managing Otherwise

Cases

1 Robin Hood

2 Napoleon Bonaparte: victim of an inferior strategy?

3 Heineken

4 McDonald’s

5 Procter & Gamble

6 QVC

7 Barbie vs Bratz

8 The European Airline Industry: Lufthansa in 2003

9 Cadbury Schweppes

10 Airbus versus Boeing: superjumbo and super risks

11 The casino industry

12 Managing European wealth

13 A note on the US wine industry 2007

14 Warner Brothers

15 The making of the iPod

16 Arnold Schwarzenegger (A): strategy or sheer willpower?

17 Novomed loses a client

18 Whisky Exchange

19 Outset Contemporary Art Fund (A)

20 Johnson & Johnson

21 Netflix1

22 Nintendo: fighting the video game console wars

23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry

24 Tiscali UK: The rocky road to offshoring

25 Pixar

26 Natura: the magic behind Brazil’s most admired company

27 Arista Records

28 HBO

29 Building emotional energy for renewal: Nissan

30 Even a clown can do it: Cirque du Soleil recreates live entertainment

31 A restaurant with a difference

32 Managing performance at Haier (A)

33 Sportsmake: a crisis of succession

34 Reorganization at Axion consulting (A)

35 Reorganization at Axion consulting (B)

36 Yahoo!