Discover Your Position in
the Knowledge Economy
By Leif Edvinsson
Financial Times / Pearson Education
256 pages, 6 x 9"
Modern corporations habitually calibrate along a single measure: a financial
one. This is corporate longitude. The trouble is that it gives only part of
the picture, and the other key co-ordinate is missing. A practicable method
for measuring corporate longitude - or to put it another way, intellectual capital
- is urgently needed. Intellectual capital is a combination of human capital
- the brains, skills, insights and potential of those in an organisation - and
structural capital - wrapped up in customers, processes, databases, brands and
systems. Mindcompass provides a way to measure these intangibles as well as
the financial facts, and to navigate through the turbulent waters of business
and complete the picture.
About the Author
Swedish management thinker, Leif Edvinnson, is the guru of intellectual capital.
he is the world's first director of intellectual capital, author of a book with
the same title, and a former winner of the Brain of the Year award.
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