Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice
 

Book Title

By: Dave Chaffey
December 2014
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9780273786542
679 Pages, Illustrated
$115.00 Paper Original


Description:

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Contents:

Part 1 Introduction

1 Introduction to digital business and e-commerce

2 Marketplace analysis for e-commerce

3 Digital business infrastructure

4 E-environment

Part 2 Strategy and applications

5 Digital business strategy

6 Supply chain management

7 E-procurement

8 E-marketing

9 Customer relationship management

Part 3 Implementation

10 Change management

11 Analysis and design

12 Digital business service implementation and optimization