Driving Eco-Innovation
A Breakthrough Discipline for Innovation and Sustainability
By Claude Fussler with Peter James
1997
ISBN: 0-273-62207-2
360 p.
$49.50 Cloth
OUT OF PRINT
This is a book about innovation which is fueled by ecological issues. Innovation
which will enable you to save time, resources, money and improve your performance
for new business development. It spells out the meaning of vital trends, which
will shake up your business over the coming decades. This book provides an
insight into why business is losing its innovation stamina. It gives you the
nuts and bolts of the eco-innovation approach; enables you to carry out your
own hands-on experiments; and, ultimately, provides products and services
that are environmentally efficient and economically profitable.
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