European Business
4th edition
By Simon Mercado, et al.
Financial Times / Pearson Education
August 2001
ISBN: 0273646001
608 Pages, Illustrated
$97.50 paper original
Contents include business and economy in the New Europe; understanding the European Union; the internal market; the Euro-a currency for Europe; competition, aid and industry-EU Policy Action; the European workforce-change and regulation; transition economies-Central and Eastern Europe; strategy and structure of European business; the single European market; marketing in the New Europe; managing cultural diversity; greening of European business; Europe competing the global economy.
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