Exploring Corporate Strategy, 6th edition
Text & Cases


By Gerry Johnson & Kevan Scholes
Financial Times / Pearson Education
January 2002
ISBN: 0273651129
1,082 Pages, Illustrated, 7 3/8 x 9 "
$147.50 paper original


This book is Europe's leading strategy textbook with sales of over 500,000 copies world-wide. This new edition builds on the established strengths of previous editions, while substantially updating and re-orientating material to meet the needs of contemporary students & lecturers.

Major topics include: introducing strategy, strategy as design, experience, ideas, planning, leadership, drift, macro-environment, industries & sectors, markets, strategic capability, resources, performance, cost efficiency, robustness, corporate governance, ethics, cultural context, corporate portfolio, corporate diversity, forces influencing strategy, competitive advantage, game theory, development, processes, managing people, information, finance, technology, & resources, strategic change, and case studies.

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