Financial Times Corporate Strategy Casebook
By Philip A. Wickham
Financial Times / Pearson Education
$63.50 Paper Original
Topics include: The Nature of Corporate Strategy--content, context & process; functional & generic strategy. Theory and Practice. The Firm's Environment. Markets & Competitors. Customers. Resource Analysis. Human Resources. Financial Resources. Operational Resources. Purpose of the Firm. Role of Innovation. Strategy & Nature of the Firm. Developing Prescriptive Strategy Options. Emergent Criteria for Selecting Strategy Options. Strategy Adoption. Planning, Resource Allocation & Control. Strategy, Structure & Organizational Fit. International Strategies. Managing Strategic Change. Building a Cohesive Strategy.
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