Key Management Questions
Smart Questions for Every Business Situation
By Tom Lambert
Financial Times / Pearson Education
September 2003
ISBN: 0-273-66153-1
282 Pages, 6 1/4" x 9 1/4"
$59.50 paper original
Behind every great executive decision lies a smart question. Ask yourself this.
Faced with a new budget or strategic choice, a potential employee or a client
negotiation, a bright idea or an intractable problem, what questions do you
need to ask? To test the projections, tackle the cause of problems, to make
the right decision - the answer is simple. Ask the right question. Managers
are all too often expected to lead with answers; to approach any situation armed
with a company procedure or an off-the-shelf solution, but in an uncertain world,
the right question is worth a world of standard answers. Asking the right question
is the first step to understanding a business situation, and the first step
to finding the right answer. Key Management Questions is your practical guide
to intelligent management analysis and inquiry.
It sets out searching questions to ask of your business, your colleagues and
yourself - from shaping strategies to persuading people - and tells you where
to find many of the answers. With this book you can make who, what, where, how
and why your most effective business tools. In this practical guide Tom Lambert
will help you to ask smarter business questions, of yourself, your business,
your colleagues and your business partners, and across a full range of business
challenges. Who are our most profitable customers? Who are our weakest competitors?
What kind of managers do we need? Is this choice the best use of our resources?
How long is the payback period? Discover the art of good questioning, and learn
smart questions to ask about- Vision and mission People, purpose and performance
Collaboration and culture Strategy and leadership Solving business problems
Making business choices Finance and business performance Markets, selling and
marketing Influence and persuasion Technology and e-business Change and transformation
Learning and development Choosing and using consultants. The answers that you
find will take you closer to the real drivers of your business.
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