Lessons in Radical Innovation
Out of the Box -- Straight to the Bottom Line
By Wolfgang Grulke with Gus Sibler
Financial Times / Pearson
303 pages, Illustrated, 6 3/8 x 9 1/2"
This book is about real people who took risks, who set themselves extraordinary
goals against almost impossible odds. These are stories about out-of-the-box
thinking; about passionate individuals and the different kinds of companies
This book provides a structured way to think about innovation and gives practical
examples of how individuals are doing it. Share their ideas, attitudes and tools
- real world examples of real people making a real difference - and build your
own context for thriving as a business radical.
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