Lessons in Radical Innovation
Out of the Box -- Straight to the Bottom Line

By Wolfgang Grulke with Gus Sibler
August 2002
Financial Times / Pearson
ISBN: 0-273-65948-0
303 pages, Illustrated, 6 3/8 x 9 1/2"
$62.50 Hardcover

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This book is about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created.

This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.

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