Modern Business Administration
6th Edition

By Robert C. Appleby
1994
ISBN: 0-273-60282-9
500 p.
$89.50 Paper


User friendly in its approach, this text covers a wide range of issues including the small business, business ethics, total quality management and women in management. It also has expanded sections on topical issues such as administrative developments in Eastern Europe, management of non-profit organizations, and electronic trading and the environment. The text is clearly laid out with each chapter containing: objectives, a summary, a review section, assignments, questions and problems. It appears on the reading lists of most of the accounting, secretarial and professional management associations and covers their syllabuses.

Return to the Businesss Titles Home Page