Research Methods in Business Studies, 2nd Edition

Research Methods
in Business Studies
2nd Edition

By Pervez Ghauri & Kjell Gronhaug
Financial Times / Pearson Education
July 2002
ISBN: 0-273-65110-2
227 Pages, 6 3/4 x 9 1/4"
$63.50 paper original

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyze and present the data.

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