Securing Competitive Advantage in the New Economy
By Rolf Huppi & Patricia Seemann
Financial Times / Pearson Education
97 Pages, 8 1/4" x 11 3/4"
$215.00 Paper Original
As business evolves, increasingly what sets companies apart is how well they
manage their intangible assets - their people and their people's skills, knowledge,
energy and creativity. And that in turn depends on how well these people work
together. Those relationships - the processes by which information and ideas
are exchanged - are a firm's social capital.
Understanding it and managing it will be key to corporate profitability in the
new economy. This briefing introduces the social capital debate. Co-written
by the CEO of Zurich Financial Services and one of the world's leading social
capital consultants, it is based on ZFS's own experiences in managing social
Incorporating interviews and case studies from other leading organizations,
it gives you the benefit of their learning so that you can create an organization
in which people are the key to profits and long-term success. Contents- How
did we find ourselves here? Creating a climate for social capital to flourish
A road-map for rejuvenation Is all this really a good idea?
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