Strategic Management, 6th Edition


By Richard Lynch
April 2012
Pearson Education
Distributed by the Trans-Atlantic Publications
ISBN: 9780273750925
850 Pages, Illustrated
$125.00 Paper Original


Strategic Management is one of the world’s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

 

Contents:

Part 1 INTRODUCTION

1 Strategic management

2 A review of theory and practice

Part 2 STRATEGIC ANALYSIS AND PURPOSE

3 Analysing the strategic environment

4 Analysing resources and capabilities

5 Strategy dynamics

6 Prescriptive purpose delivered through mission, objectives and ethics

7 Purpose emerging from knowledge, technology and innovation

Part 3 DEVELOPING THE STRATEGY

8 Developing business level strategy options

9 Developing corporate level strategy options

10 Strategy evaluation and development: the prescriptive process

11 Finding the strategic route forward: emergent and prescriptive approaches

12 Organisational structure, style and people issues

Part 4 THE IMPLEMENTATION PROCESS

13 Implementing and controlling the strategic plan

14 Developing and implementing customer-driven strategy

15 Managing strategic change

Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY

16 Strategic leadership

17 Entrepreneurial strategy

18 Government, public sector and not-for-profit strategies

19 International expansion and globalisation strategies

20 Building a cohesive corporate strategy

Part 6 CASE STUDIES

Case study 1 Competing against the budget airlines

Case study 2 World market for beer: what now for SAB Miller?

Case study 3 Heineken's global strategy?

Case study 4 Global automotive vehicles

Case study 5 Tata Motors goes global

Case study 6 Toyota competes with Volkswagen for world leadership

Case study 7 What can companies learn from ‘Chainsaw Al’?

Case study 8 Solving Sony's problems

Case study 9 Thinking outside the box at IBM

Case study 10 Emergent strategy: competition and innovation in the world PC market

Case study 11 Public sector strategy: how Galileo ended up in trouble

Case study 12 Emergent strategy: who will topple Apple’s iPod?

Glossary

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