Strategic Management, 6th Edition
By Richard Lynch
April 2012
Pearson Education
Distributed by the Trans-Atlantic Publications
ISBN: 9780273750925
850 Pages, Illustrated
$125.00 Paper Original
Strategic Management is one of the world’s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
Contents:
Part 1 INTRODUCTION
1 Strategic management
2 A review of theory and practice
Part 2 STRATEGIC ANALYSIS AND PURPOSE
3 Analysing the strategic environment
4 Analysing resources and capabilities
5 Strategy dynamics
6 Prescriptive purpose delivered through mission, objectives and ethics
7 Purpose emerging from knowledge, technology and innovation
Part 3 DEVELOPING THE STRATEGY
8 Developing business level strategy options
9 Developing corporate level strategy options
10 Strategy evaluation and development: the prescriptive process
11 Finding the strategic route forward: emergent and prescriptive approaches
12 Organisational structure, style and people issues
Part 4 THE IMPLEMENTATION PROCESS
13 Implementing and controlling the strategic plan
14 Developing and implementing customer-driven strategy
15 Managing strategic change
Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY
16 Strategic leadership
17 Entrepreneurial strategy
18 Government, public sector and not-for-profit strategies
19 International expansion and globalisation strategies
20 Building a cohesive corporate strategy
Part 6 CASE STUDIES
Case study 1 Competing against the budget airlines
Case study 2 World market for beer: what now for SAB Miller?
Case study 3 Heineken's global strategy?
Case study 4 Global automotive vehicles
Case study 5 Tata Motors goes global
Case study 6 Toyota competes with Volkswagen for world leadership
Case study 7 What can companies learn from ‘Chainsaw Al’?
Case study 8 Solving Sony's problems
Case study 9 Thinking outside the box at IBM
Case study 10 Emergent strategy: competition and innovation in the world PC market
Case study 11 Public sector strategy: how Galileo ended up in trouble
Case study 12 Emergent strategy: who will topple Apple’s iPod?
Glossary
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