Advertising
By Ray Wright, Jan. 2000
Asian Branding: A Great Way to Fly
Brand Management: A Theoretical & Practical Approach
By Rik Riezebos, January 2003
Business Guide to Sales
By Joe Erfurt, February 2003
Business to Business Marketing: Relationships, Systems & Communications
Business-to-Business Marketing: A Step-by-Step Guide
Contemporary Cases in Retail Operations
Edited by Brenda Oldfield, et al., June 2000
Cool Brand Leaders: An Insight into Britain's Coolest Brands 2004
Customer Relationship Management
Definitive Business Pitch:
How to Make the Best Pitches, Proposals, & Presentations
Definitive Guide to Direct & Interactive Marketing
e-Commerce and the Law 2000
E-Marketing: Theory & Practice for the 21st Century
Essential Guide to Marketing Planning, 2nd edition
Essentials of Global Marketing (2009)
Essentials of Marketing, 2nd Edition (Brassington)
Essentials of Marketing, 4th edition (2009)
Essentials of Marketing Communications, 2011
Essentials of Marketing Research, 4th Edition
By Tony Proctor, December 2005
eSuperbrands 2006
Financial Services Marketing
By Tina Harrison, August 2000
Financial Times Marketing Casebook, 2nd Edition
By Levela Rickard & Kit Jackson, June 2000
Foundation Marketing, 3rd edition
Foundations of Marketing Communications: A European Perspective
By Patrick De Pelsmacker, et al., December 2005
Get Up to Speed With Online Marketing, 2011
Global Marketing, 3rd Edition
By Svend Hollensen, December 2003
Highly Effective Marketing Plan
Integrated Marketing Communications, 2nd Edition [Includes CD-ROM]
International Marketing: An SME Perspective
International Marketing Strategy, 5th Edition
Internet Marketing, 3rd edition Strategy, Implementation & Practice
By Dave Chaffey, et al., August 2008
Marketing & Promotional Strategy
By Darren Gelder & Paul Woodcock, April 2003
Marketing & the Bottom Line, 2nd Edition: The Marketing Metrics to Pump up Cash Flow
Marketing Communications, 3rd Edition Contexts, Strategies and Applications
By Chris Fill, January 2002
Marketing Communications, 4th edition
Marketing for Tourism, 4th Edition
Marketing Judo: Building Your Business Using Brains Not Budget
Marketing in Manageable Bites For Busy Managers and Overworked Students
By Mike Meldrum and Malcolm McDonald, March 2000
Marketing in the Digital Age, 2nd Edition
By John O'Connor & Eamonn Galvin, December 2000 ISBN: 0-273-64195-6 304 Pages $62.50 Paper Original
Marketing Management, 2nd edition
Marketing Management & Strategy, 3rd Edition
By Peter Doyle, January 2002
Marketing of Sport
Marketing Planning: Principles into Practice [Includes CD-ROM]
By Marian Burk Wood, December 2004
Marketing Planning: Strategy, Environment & Context
Marketing Principles & Practice, 4th edition
By Dennis Adcock, et al., 2001
Marketing Research, 2nd European Edition [CD-ROM Included]
By Naresh Malhotra & David Birks, November 2005
Marketing Research: An Applied Approach, 3rd Edition
Marketing Research: An Integrated Approach
By Alan Wilson, February 2003
Marketing Strategy & Competitive Positioning, 4th edition
By Graham Hooley, et al. March 2008
Marketing Strategy and Management, 3rd Edition
By Michael J. Baker, March 2000
Marketing Strategy in the Digital Age, 2001
Mastering Fashion Buying & Merchandising Management
Optimising e-Brand Profitability 2001
Organisation Theory: Concepts and Cases, 5th Edition
Persuasion, 2nd Edition
September 2007, by James Borg
Practice of Market Research, 3rd edition
Practice of Market & Social Research, 2nd Edition
Press Here! Managing the Media for Free Publicity
By Annie Gurton, December 2001
Pricing for Long-Term Profitability
Principles of Direct & Database Marketing, 3rd Edition
Principles of Marketing, 3rd Ed.
By Frances Brassington & Stephen Pettitt, April 2003
Profiting from eCRM 2001 By Hugh Wilson & Elizabeth Daniel
Public Sector Marketing
September 2007
Quick Answers to Web Marketing Questions
By Alison Alsbury & Sean McManus, December 2002
Relationship Marketing, 2nd Ed.
Relationship Marketing, 3rd edition
Relationship Marketing: Management of Customer Relationships
By Manfred Bruhn, January 2003
Retail Management 4th Edition
By Roger Cox and Paul Brittain, Jan. 2000
Retail Marketing Management, 2nd Edition
By David Gilbert, February 2003
Retail Strategy: Planning & Control
November 2000
Retailing: An Introduction, 5th Edition
Retailing Book: Principles & Applications
Edited By Paul Freathy, December 2003
Sale of Goods , 10th edition
By P.S. Atiyah and J.N. Adams, December 2001
Secrets of Selling: How to Win in Any Sales Situation
August 2007, by Geoff King
Selling & Sales Management, 7th Edition
Service Strategy, 2nd Edition: Management Moves for Customer Results
Simply Marketing Communications (2006)
Small Business Websites that Work
By Sean McManus, October 2001
Smart Retail: How to Turn Your Store into a Sales Phenomenon, 2nd edition
Smarter Pricing: How to Capture More Value from Your Market
Smarter Selling
Sports Sponsorship & Marketing Communications: A European Perspective
Superbrands, 2011
Tomorrow People: Future Consumers & How to Read Them Today
Uncommon Practice. Looking at the People Behind the Brands, 2002
Understanding & Managing Customers
Unique Now… or Never: The Brand is the Company Driver in the New Value Economy
Viral Marketing: Get Your Audience to do Your Marketing for You
By Russell Goldsmith, December 2002