Business Titles from Trans-Atlantic Publications Inc.

 

MARKETING


Advertising
By Ray Wright, Jan. 2000
Asian Branding: A Great Way to Fly

Brilliant Selling, 2nd edition, 2012


Brand Management: A Theoretical & Practical Approach
By Rik Riezebos, January 2003


Business Guide to Sales
By Joe Erfurt, February 2003

Business to Business Marketing: Relationships, Systems & Communications
Business-to-Business Marketing: A Step-by-Step Guide

Consumer Behaviour, 5th ed., 2013


Contemporary Cases in Retail Operations
Edited by Brenda Oldfield, et al., June 2000


CoolBrands 2013/14


Corporate Reputation: Brand & Communication, 2012


Customer Relationship Management
Definitive Business Pitch:
How to Make the Best Pitches, Proposals, & Presentations

Definitive Guide to Direct & Interactive Marketing


Digital Marketing, 6th edition, 2015


e-Commerce and the Law 2000
E-Marketing: Theory & Practice for the 21st Century

Essential Guide to Marketing Planning, 3rd ed, 2014


Essentials of Global Marketing, 2nd edition, 2012


Essentials of Marketing, 3rd edition, 2012 (Brassington)


Essentials of Marketing, 5th edition, 2012

Essentials of Marketing Communications, 2011

Essentials of Marketing Research, 2013 (Malhotra, Birks & Wills)


Essentials of Marketing Research, 4th Edition
By Tony Proctor, December 2005


eSuperbrands 2006

Financial Services Marketing
By Tina Harrison, August 2000
Financial Times Marketing Casebook, 2nd Edition
By Levela Rickard & Kit Jackson, June 2000
Foundation Marketing, 3rd edition

Foundations of Marketing Communications: A European Perspective
By Patrick De Pelsmacker, et al., December 2005


Fundamentals of Retailing & Shopper Marketing, 2013


Get Up to Speed with Online Marketing, 2nd edition, 2014


Global Marketing, 3rd Edition
By Svend Hollensen, December 2003

Going Viral: The 9 secrets of irresistible marketing, 2016


Highly Effective Marketing Plan


Integrated Marketing Communications, 2nd Edition [Includes CD-ROM]
International Marketing: An SME Perspective
International Marketing Strategy, 5th Edition

Internet Marketing, 3rd edition Strategy, Implementation & Practice
By Dave Chaffey, et al., August 2008


Marketing: Real People, Real Decisions, 2013


Marketing & Promotional Strategy
By Darren Gelder & Paul Woodcock, April 2003


Marketing & the Bottom Line, 2nd Edition: The Marketing Metrics to Pump up Cash Flow

Marketing: An Introduction, 3rd ed, 2015


Marketing Communications, 6th ed.(Chris Fill), 2013


Marketing Communications: A European Perspective, 5th ed., 2014

Marketing for Tourism, 4th Edition
Marketing Judo: Building Your Business Using Brains Not Budget
Marketing in Manageable Bites For Busy Managers and Overworked Students
By Mike Meldrum and Malcolm McDonald, March 2000

Marketing in the Digital Age, 2nd Edition
By John O'Connor & Eamonn Galvin, December 2000 ISBN: 0-273-64195-6 304 Pages $62.50 Paper Original

Marketing Management, 2nd ed.: Kotler, et al. (2014)


Marketing Management, 2nd edition: Hollensen


Marketing Management & Strategy, 3rd Edition
By Peter Doyle, January 2002

Marketing of Sport

Marketing Planning: Principles into Practice [Includes CD-ROM]
By Marian Burk Wood, December 2004


Marketing Planning: Strategy, Environment & Context


Marketing Principles & Practice, 4th edition
By Dennis Adcock, et al., 2001
Marketing Research, 2nd European Edition [CD-ROM Included]
By Naresh Malhotra & David Birks, November 2005

Marketing Research, 4th edition, 2012
Marketing Research: An Integrated Approach
By Alan Wilson, February 2003

Marketing Strategy & Competitive Positioning, 5th edition, 2012
Marketing Strategy and Management, 3rd Edition
By Michael J. Baker, March 2000

Marketing Strategy in the Digital Age, 2001
Mastering Fashion Buying & Merchandising Management

Optimising e-Brand Profitability 2001
Organisation Theory: Concepts and Cases, 5th Edition

Persuasion, 2nd Edition
September 2007, by James Borg


Practice of Market Research, 4th edition, 2013


Practice of Market & Social Research, 2nd Edition
Press Here! Managing the Media for Free Publicity
By Annie Gurton, December 2001
Pricing for Long-Term Profitability

Principles of Direct Database & Digital Marketing, 5th Edition, 2014


Principles of Marketing, 3rd Ed.
By Frances Brassington & Stephen Pettitt, April 2003


Profiting from eCRM 2001 By Hugh Wilson & Elizabeth Daniel
Public Sector Marketing
September 2007
Quick Answers to Web Marketing Questions
By Alison Alsbury & Sean McManus, December 2002

Relationship Marketing, 2nd Ed.
Relationship Marketing, 3rd edition
Relationship Marketing: Management of Customer Relationships
By Manfred Bruhn, January 2003

Retail Management 4th Edition
By Roger Cox and Paul Brittain, Jan. 2000
Retail Marketing Management, 2nd Edition
By David Gilbert, February 2003

Retail Marketing Management: Principles & Practice, 2015


Retail Strategy: Planning & Control
November 2000


Retailing: An Introduction, 5th Edition
Retailing Book: Principles & Applications
Edited By Paul Freathy, December 2003

Sale of Goods , 10th edition
By P.S. Atiyah and J.N. Adams, December 2001
Secrets of Selling: How to Win in Any Sales Situation
August 2007, by Geoff King
Selling & Sales Management, 7th Edition

Service Strategy, 2nd Edition: Management Moves for Customer Results
Simply Marketing Communications (2006)
Small Business Websites that Work
By Sean McManus, October 2001

Smart Retail: How to Turn Your Store into a Sales Phenomenon, 2nd edition
Smarter Pricing: How to Capture More Value from Your Market
Smarter Selling
Sports Sponsorship & Marketing Communications: A European Perspective
Superbrands, 2011
Tomorrow People: Future Consumers & How to Read Them Today
Uncommon Practice. Looking at the People Behind the Brands, 2002
Understanding & Managing Customers
Unique Now… or Never: The Brand is the Company Driver in the New Value Economy

Viral Marketing: Get Your Audience to do Your Marketing for You
By Russell Goldsmith, December 2002