25 Key Topics in Marketing:
Essential Revision for
Coursework & Examinations

By Chris Sivewright
Studymates Ltd.
August 2002
ISBN: 1-84025-137-9
160 Pages, Illustrated, 5 1/4" x 8 1/4"
$23.50 paper original

OUT OF PRINT

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Here is the perfect study and revision aid for students taking Chartered Institute of Marketing, college or university diploma or degree courses in business studies which include a Marketing component in the syllabus. It focuses on those topics which appear timeand again in exam papers on Marketing. These include objectives and marketing, the marketing mix, developing products and services, the product life cycle, marketing research, naming and branding, product image, market segment, pricing, product mix, packaging, distribution, sales force, market education, public relations, industrialrelations, test marketing, advertising, advertising research, sales promotion, the after-market, customer relations, marketing and the internet, and more. Each topic includes: one minute revision, key definitions, study tips, practical examples, key internet sites for students, internet-based assignments, and examiners'comments.

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