Business Guide to Sales
By Joe Erfurt
136 Pages, 5 ½ x 8 3/4"
Any company can benefit from the sound advice given in this useful book, backed
up by author Joe Erfurt's years of success in the sales field. The role of company
salesman or woman has changed greatly, and misunderstandings over the exact
work and standing of salespeople are widespread throughout this industry. In
this book the author examines how to identify, improve and market the sales
He simply summarizes what it takes to direct a business's energies and motivations
by concerted working methods. Contents include: the Sales Individual, Sales
Deficiencies, the Sales Process, Departmental Influences, Improving the Sales
Process, Routes to Market, Marketing the Sales Process, Quality Enquiries, Sales
Training Criteria, Congruent Development Profiles, Business Guide Summary.
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