Business Guide to Sales


By Joe Erfurt
Book Guild
February 2003
ISBN: 1-85776-634-2
136 Pages, 5 x 8 3/4"
$34.95 Hardcover


Any company can benefit from the sound advice given in this useful book, backed up by author Joe Erfurt's years of success in the sales field. The role of company salesman or woman has changed greatly, and misunderstandings over the exact work and standing of salespeople are widespread throughout this industry. In this book the author examines how to identify, improve and market the sales process.

He simply summarizes what it takes to direct a business's energies and motivations by concerted working methods. Contents include: the Sales Individual, Sales Deficiencies, the Sales Process, Departmental Influences, Improving the Sales Process, Routes to Market, Marketing the Sales Process, Quality Enquiries, Sales Training Criteria, Congruent Development Profiles, Business Guide Summary.


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