Customer Centered Strategy
Thinking Strategically About Your Customers
By Mark Jenkins
Aug 1997
ISBN: 0-273-63004-0
256 p.
$47.50 Paper
OUT OF PRINT
This new text delivers a practical framework for managers to think strategically
about their customers and moreover to know what their customers want before
they do. It gives you the tools to think with foresight and creativity, in order
to anticipate future customer needs and the vision to see how your organization
needs to change in order to meet them.
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