eSuperbrands
Your Guide to Some of the Best Brands on the Web 2006

Edited by Karen Dugdale
Superbrands Ltd
December 2005
ISBN: 1905652003
131 Pages, Illustrated, 7 1/4 x 8 1/2""
$39.50 Paper

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"eSuperbrands" aims to highlight brands that have become the strongest and most iconic in the online sector. The publication explores, through text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the second edition of "eSuperbrands" and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest ebrands. Through
identifying these brands and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves. Each brand featured in this book has qualified for inclusion based on the ranking of a dedicated eSuperbrands council -- a panel of eminent individuals who are well qualified to judge which are the nation's strongest brands.

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