Inspire
How to keep your customers when your competitors can't

By Jim Champy
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
December 2009
ISBN: 9780273727569
166 Pages
$49.50 Paper original


Description

DON’T LOSE CUSTOMERS TO YOUR COMPETITORS – KEEP IT REAL AND KEEP YOUR CUSTOMERS’ LOYALTY

If you’re a business, you need customers. And once you’ve got them, you don’t want to lose them – especially not to your competitors. In today’s world of choice the customer is definitely king, but it is still possible to inspire your customers’ loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:

Drawing on case studies from both traditional and new, ‘sexy’ industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you’ll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.

Contents

Introduction

Chapter 1: From Tired to Inspired

Chapter 2: What Could be more Inspiring than a Crusade?

Chapter 3: What Could be more Inspiring than Convenience with Economy?

Chapter 4: What Could be more Inspiring than a Trusted Channel?

Chapter 5: What Could be more Inspiring than Simplifying Complexity?

Chapter 6: What Could be more Inspiring than Honesty?

Chapter 7: What Could be more Inspiring than Being your own Customer?

Chapter 8: What Could be more Inspiring than Enthusiastic Customers?

Chapter 9: What Could be more Inspiring than the Melding of Cool and Sport?

Epilogue

Index



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