Portfolio of Marketing Audits, 12 volumes

Edited by David Crosby
February 1998
Cambridge Strategy Publications Ltd
ISBN: 1-902433-15-7
686 pages, illustrated
$795.00 set, paper original

Company Self-Assessment Audits

---

The Portfolio of Marketing Audits Executive Summary The Portfolio of Marketing Audits covers every key area of your organization's marketing activities. There are 12 self-assessment audits covering each of the following issues: THE ADVERTISING AGENCY AUDIT  Audit your agency, evaluate new agencies and establish effective in-house disciplines THE BRAND MANAGEMENT AUDIT  Evaluate the business performance of any brand - and its importance to your company THE CUSTOMER LOYALTY AUDIT  Determine how well-equipped you are to win and retain customer loyalty THE CUSTOMER SUPPORT AUDIT  Measure and monitor your company's whole customer support and after-sales program THE FRANCHISING AUDIT  Measure the likely success of an existing or planned franchise initiative THE INTERNET MARKET RESEARCH AUDIT  Ensure productive and cost-effective use of the Internet at every level THE MARKET RESEARCH AUDIT  Analyze the effectiveness of your market research and information gathering functions THE PRICING STRATEGY AUDIT  Create the best possible pricing strategy for your organization THE PROFESSIONAL SERVICES MARKETING AUDIT  Measure and improve the marketing of professional services to clients THE PUBLIC RELATIONS AUDIT  Measure the impact of every message you send to customers, shareholders and the public THE STRATEGIC MARKETING PLAN AUDIT  Review every aspect of your company's marketing strategy THE WEB SITE AUDIT  Assess your company's web site and the strategy behind it FREE with your Portfolio With the Portfolio you also receive - at no extra charge - The Marketing Communications Audit: A set of objective checklists for any advertisement, direct mail piece, brochure or exhibition stand. Measure and improve every aspect of your company's marketing operations Use the Portfolio to measure the performance of every area of your marketing operations - identify problems, spot opportunities, cut out waste, develop new strategies, BUILD PROFITS. Each audit is ready-to-use - just delegate them to managers, assessment teams or key assistants - there's no need for external training or consultancy support. Tried and tested tools you can use with confidence You can be certain the audits will work effectively in your firm. Each self-assessment audit has been developed by a leading consultant or practitioner in the field and tested on-site before its publication in this Portfolio.

Other books in this series:

Benchmarking Portfolio, 4 volumes

High Performace Teams Portfolio, 5 volumes

Business Re-Engineering Portfolio, 5 volumes

Total Quality Portfolio, 6 volumes

Portfolio of Manufacturing Audits, 13 volumes, including CD-ROM

Portfolio of Human Resource Audits, 13 volumes

Portfolio of Business & Management Audits, 14 volumes

Return to the Businesss Titles Home Page