Practice of Market & Social Research
An Introduction
By Yvonne McGivern
Financial Times / Pearson Education
January 2003
ISBN: 0-273-65506-X
310 Pages, 6 3/4" x 9 1/4"
$82.50 Paper Original
This book is a comprehensive account of the techniques and the day-to-day tasks
of the researcher. Easy to read and understand, the book covers not only research
methods and techniques such as sampling and questionnaire design, but also the
practical tasks involved in running a research project. It guides the user though
the preparation of the brief, writing of the proposal, managing the research
project, preparation of the report and finally the presentation and evaluation
of the findings. This book has been written especially for the MRS Advanced
Certificate in Market and Social Research Practice. It covers the course syllabus
in full and provides examples of both market and social research.
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