Practice of Market & Social Research

An Introduction

By Yvonne McGivern
Financial Times / Pearson Education
January 2003
ISBN: 0-273-65506-X
310 Pages, 6 3/4" x 9 1/4"
$82.50 Paper Original


This book is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, the book covers not only research methods and techniques such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user though the preparation of the brief, writing of the proposal, managing the research project, preparation of the report and finally the presentation and evaluation of the findings. This book has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.


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