Quick Answers to Web
By Alison Alsbury & Sean McManus
Pearson Education Limited / Prentice Hall
218 Pages, Illustrated, 6 1/4" x 9 1/4"
$52.50 paper original
We've done the hard work - so you don't have to. You've got a budget. You've
got to decide how to spend it. And you have to get results. But what's the evidence
that e-marketing works? And what makes people visit and revisit a website? Who
uses the internet anyway? Do they respond to banner ads? Is it worth promoting
on-line services through traditional media?
And can I justify my decisions to my boss? Quick Answers to Key Web Marketing
Questions takes all the hard work out of decision making. We take all your most
vital questions, collect the statistics from every conceivable source, read
them, interpret them and give you the bottom line answers with vital figures
you need to make your life simpler - and more successful.
Intelligent analysis and additional comment ensures that you are clear as to
what the statistics are saying, and whether they are relevant to you. You don't
just need facts that are true - you need facts that are also helpful. What makes
Websites work? How cost effective are they? This text provides simple succinct
answers, backed up with hard facts, to all the Web marketing questions you have
ever wanted to ask.
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