Retailing Book
Principles & Applications
Edited By Paul Freathy
Pearson Education / Financial Times
December 2003
ISBN: 0-273-65548-5
402 Pages, Illustrated, 7 ½" x 9 ¾"
$89.50 paper original
This is the definitive guide to retailing and retail management, providing a
comprehensive strategic and operational approach to the subject. Drawing upon
the knowledge and experience of leading retail academics and practioners, this
text offers an overview of the main strategic functions within retailing and
illustrates their operations through a series of "real-life" case studies. Essential
for those studying retailing, retail management and retail marketing at undergraduate
level, The Retailing Book offers broader coverage of the subject than any other
retail texts.
PART 1- THE RETAIL CONTEXT: 1. The Retail Context- An Overview (Steve Burt and
Leigh Sparks), 2. The Internationalization of Retailing (Steve Burt), 3. Commercial
activities and the airport sector- Current issues and future threats (Frank
O'Connell and Paul Freathy). PART 2- STRATEGIC PLANNING IN RETAILING: 4. Managing
the Strategic Environment (Paul Freathy), 5. Ethical standards in business (Paul
Whysall), 6. Undersatnding finance (Paul Freathy and Ian Spencer). PART 3- RETAIL
DEVELOPMENT: 7. The Retail Development Process- An Overview (Cliff Guy), 8.
The impact of retail planning and city centre development (Allan Hawsworth),
9. Revitalising the town centre- The example of Achmore (Andrew Paddison). PART
4- RETAIL MARKETING: 10. Retail Marketing (Paul Freathy), 11. Using information
to understand the customer (Eric Calderwood), 12. Fast Retailing- We won't tell
you what to wear (Keri Davies). PART 5- HUMAN RESOURCE MANAGEMENT: 13- Human
Resource Management Issues in Retailing (Adelina Broadbridge), 14. Labour turnover
in the retail industry (Jim Hendrie), 15. Superquinn- The specialists in fresh
food (Gordon O'Connor). PART 6- BUYING AND MERCHANDISING: 16. Retail buying
and merchandising (Susan Fiorito and Paul Freathy), 17. Buying and merchandising
in the retail fashion industry (Grete Birtwistle), 18. Relationships in a complex
supply chain- The growing, exporting, importing and retailing of fresh vegetables
(Mike Pretious and Jill Ritchie). PART 7- RETAIL LOGISTICS: 19. Retail Logistics
(Leigh Sparks), 20. Online shopping- The logistics issue (John Fernie and Alan
McKinnon), 21. Internationalizing through strategic alliances- The Swedish food
retailer ICA (Ulf Johannson). PART 8- RETAIL FUTURES: 22. Retailing and the
Millennium (Nicholas Alexander and Paul Freathy), 23. E-commerce and the future
of retail delivery (Jonathan Reynolds), 24. The future of transaction systems
(Steve Worthington).
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