Business Plan
Build a Great Plan for the Growing Business - 3rd Edition
By Alan West
Dec. 1998
ISBN: 0-273-63562-X 
237 p.
$47.50 Paper Original
This book shows you how to develop and execute a great business plan to underpin your strategy. It demonstrates in a clear, step-by-step fashion how to make planning an integral part of your organization so that it becomes a continuous monitoring and control process.