Business Economics, 2nd edition
Longman Modular Texts in Business & Economics Series


By Win Hornby, et al.
Financial Times / Pearson Education
December 2001
ISBN: 0273646036
471 Pages, Illustrated, 7 x 9 "
$87.50 paper original


The 12 major parts of this book are: Domestic economic environment. International economic environment. Macroeconomic issues. Structure of the economy. Organization of firms & markets. Business objectives. Demand in theory & practice. Costs in theory & practice. Pricing in theory & practice. Investment in theory & practice. Corporate strategy & business economics. Government & business. Appendices.

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