Consumer Behaviour: A European Outlook
By Leon G. Schiffman, et al.
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
February 2008
ISBN: 9780273704010 
512 Pages
$97.50 Paper original
Description
This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.
The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.
ContentsPreface
Part One: Introduction
1) An introduction to the study of Consumer Behavior
2) Consumer Research
3) Market Segmentation
Part Two: The Consumer as an Individual
4) Consumer Decision Making
5) Consumer Motivation
6) Personality and Consumer Behavior
7) Consumer Perception
8) Consumer Learning
9) Consumer Attitude Formation and Change
10) Communication and Consumer Behavior
Part Three: Consumers in Their Social and Cultural Settings
11) Reference Groups and Family Influences
12) Social Class and Consumer Behavior
13) The Influence of Culture and Subculture on Consumer Behavior
14) Cross-Cultural Consumer Behaviour: An International Perspective
Part Four: More on the Consumer's Decision-Making Process
15) Consumer Influence and the Diffusion of Innovations
16) Consumer Decision Making - Again