E-Business & E-Commerce Management: Strategy, Implementation & Practice, 4th edition

By Dave Chaffey
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
August 2009
ISBN: 9780273719601
800 Pages
$119.00 Paper original


Description

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

The following online resources support the text:

For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary

For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

Contents Preface and Guided Tour Acknowledgements I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-commerce fundamentals 3. E-business infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business strategy 6. Supply chain management 7. E-procurement 8. E-marketing 9. Customer relationship management III IMPLEMENTATION 10. Change management 11. Analysis and design 12. Implementation and maintenance Glossary IndexFeatures Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.



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