Economic Environment of Business

By John Sloman
Financial Times / Pearson Education Limited
December 2004
ISBN: 027368132X
376 Pages, Illustrated
$87.50 paper original

OUT OF PRINT


The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalization, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

Contents
PREFACE PART ONE: INTRODUCTION
1. Economics and the business environment
PART TWO: MARKETS, DEMAND AND SUPPLY
2. The working of competitive markets
3. Demand and the consumer
4. Supply decisions in a perfectly competitive market
PART THREE: THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5. Pricing and output decisions in imperfectly competitive markets
6. Business growth and strategy
7. Labour and employment
8. Government, the firm and the market
PART FOUR: THE MACROECONOMIC ENVIRONMENT OF BUSINESS
9. The economy and business activity 10. Government macroeconomic policy
PART FIVE: THE GLOBAL BUSINESS ENVIRONMENT
11. The global context of business
12. Multinational corporations and business strategy in a global economy
WEB
APPENDIX
KEY IDEAS
GLOSSARY
INDEX

Features
" Full of boxed case studies of specific businesses and business issues, which allow students to relate economic principles to specific cases. Companies examined include Gap, Samsung, Dyson, Body Shop, Airbus, Tesco Lotus and Microsoft.
" Numerous examples show students how economics relates to business issues - applied topics covered include speculation and the stock market, alternative pricing practices and strategies, e-commerce and competition, environmental policy.
" 21 key ideas are defined in context where they first appear and then referred to with an icon wherever they reappear to encourage deep learning and to highlight the inter-relationships of the various parts of the subject.
" All technical terms are defined in the margin and referred to in the glossary.
" 'Pause for thought' and end of chapter questions encourage reflective thinking and help track progress. " Part openers identify key business issues covered in the chapters.


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