Economics for Business, 6th edition
 

Book Title

By: John Sloman, et al.
October 2013
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9780273792468
583 Pages, Illustrated
$120.00 Paper Original


Description:

Economics for Business’ covers all the current issues facing today’s business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses.

Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories….all linked into your textbook so you can explore the background to the issues more deeply.


Contents:

Guided tourPrefaceAbout the authorsPublisher’s acknowledgements

Part A BUSINESS AND ECONOMICS

1 The business environment and business economics

2 Economics and the world of business

3 Business organisations

Part B BUSINESS AND MARKETS

4 The working of competitive markets

5 Business in a market environment

Part C BACKGROUND TO DEMAND

6 Demand and the consumer

7 Demand and the firm

8 Products, marketing and advertising

Part D BACKGROUND TO SUPPLY

9 Costs of production

10 Revenue and profit

Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION

11 Profit maximisation under perfect competition and monopoly

12 Profit maximisation under imperfect competition

Part F SUPPLY: ALTERNATIVE STRATEGIES

13 An introduction to business strategy

14 Alternative theories of the firm

15 Growth strategy

16 The small-firm sector

17 Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

18 Labour markets, wages and industrial relations

19 Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

20 Reasons for government intervention in the market

21 Government and the firm

22 Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

23 Globalisation and multinational business

24 International trade

25 Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

26 The macroeconomic environment of business

27 The balance of payments and exchange rates

28 Banking, money and interest rates

29 Business activity, employment and inflation

Part K MACROECONOMIC POLICY

30 Demand-side policy

31 Supply-side policy

32 International economic policy

Web appendix W:1

Key ideas K:1

Glossary G:1

Index I:1