Enterprise & Small Business
Principles, Practice & Policy
2nd Edition
By Sara Carter & Dylan Jones-Evans
July 2006
Financial Times / Prentice Hall
Distributed By Trans-Atlantic Publications
ISBN: 9780273702672
592 pages, Illustrated
$99.50 Paper Original
Contents
THE ENTERPRISE ENVIRONMENT
1. Introduction
2. Defining and measuring the small business
3. Self-employment and the small business
4. Government and small business
5. Innovation and the small business
6. Growth and development in the small business
THE ENTREPRENEUR
7. The entrepreneurial process
8. The psychology of the entrepreneur
9. Gender and entrepreneurship
10. Ethnicity and entrepreneurship
11. Family and entrepreneurship
12. Social entrepreneurship
13. Technology entrepreneurship
14. Corporate entrepreneurship
15. Leadership, entrepreneurship and the management of small firms
THE SMALL BUSINESS
16. Networking and the small business
17. Marketing and the small business
18. Finance and the small business
19. Venture capital and the small business
20. Labour management and the small business
21. Strategy and the small business
22. E-commerce and the small business
23. Franchisng and the small business
24. Internationalisation and the small business
References
Index
Key features:
Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses
Contributions from leading international academics, each a subject specialist in the field
Strong theoretical and research pedigree ensures high degree of academic credibility
Encourages critical thinking through challenging discussion questions
Provides students with a guide to further study and weblinks
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