Enterprise & Small Business: Principles, Practice & Policy. 3rd edition


By Sara Carter & Dylan Jones-Evans
Pearson Education
July 2012
ISBN: 9780273726104
545 Pages
$87.50 Paper original


Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

1.Introduction

Part 1: ENTREPRENEURSHIP

2.The Evolution of Entrepreneurship Theory

3.Entrepreneurship and Economic Development

4.Government and Small Business

5.The Real World of the Entrepreneur

Part 2: THE ENTREPRENEURIAL PROCESS

6.The Entrepreneurial Process

7.Entrepreneurial Opportunities

8.Effectuation and Entrepreneurship

9.The Psychology of the Entrepreneur

10.Entrepreneurial Failure

Part 3: TYPES OF ENTREPRENEURSHIP

11.Ethnicity and Entrepreneurship

12.Gender and Entrepreneurship

13.Family Business

14.Habitual Entrepreneurs

15.Technology Entrepreneurship

16.Social Entrepreneurship

17.Community Entrepreneurship

Part 4: ENTREPRENEURIAL MANAGEMENT

18.Entrepreneurial Marketing

19.Entrepreneurial Networks and the Small Business

20.Finance and the Small Business

21.Strategy and the Small Firm

22.Growth and Development in the Small Firm

23.Internationalization and Entrepreneurial Businesses



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