Industrial Organization: Competition,
Strategy, Policy, 3rd edition
By John Lipczynski, et al.
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
August 2009
ISBN: 9780273710387 
784 Pages
$125.00 Paper original
Description
This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open source; banking and financial services (commercial banking, the credit union movement); and sport and leisure (Hollywood movies, English Premier League football).
ContentsPreface
Acknowledgements
Part I: Theoretical Foundations
1 Industrial organization: an introduction
2 Production, Costs and Demand
3 Perfect Competition, Monopolistic Competition and Monopoly
4 Managerial Theories of the Firm
5 Transaction costs, agency and resource-based theories of the firm
Part II: Structural Analysis of Industry
6 Oligopoly: non-collusive models
7 Oligopoly: collusive models
8 Concentration: measurement and trends
9 Determinants of seller concentration
10 Barriers to entry
11 Market structure, firm strategy and performance
Part III: Analysis of Firm Strategy
12 Pricing
13 Auctions
14 Product differentiation
15 Advertising
16 Research and development
17 Mergers and strategic alliances
18 Vertical integration
19 Vertical restraints
20 Diversification
Part IV: Analysis of Public Policy
21 Competition policy
22 Regulation
Appendices: Analytical Tools
Appendix 1 Mathematical methods
Appendix 2 Econometric methods
Glossary
References
Index
Features- The style of presentation is non-technical throughout. No knowledge of calculus is required and no knowledge of statistics or econometrics is assumed.
- Clear and comprehensive coverage of all major theoretical and empirical topics in industrial economics prepares students to better apply relevant economic theory.
- A wealth of up-to-date case study material referring to leading British, European and US companies enables a real-world understanding of the subject.
- Extensive coverage of empirical research related to market structure, strategy and firm performance provides an invaluable springboard for readers wishing to pursue the subject at a higher level.
- Written from a European perspective, focusing wherever possible on European Business and Industry.
- For those readers requiring a more rigorous treatment of certain topics, a Mathematical Methods appendix provides formal derivations (using calculus) of a selection of the most important theories and results presented in the main text.
- There is also a primer in the fundamentals of regression analysis in an Econometric Methods appendix providing a brief and non-technical introduction to some of the basic tools, such as regression coefficients, t-statistics and goodness-of-fit.
Supplements:
Student - Companion website featuring an online glossary of key terms and links to relevant websites
Instructor - PowerPoints and solutions manual
AuthorDr John Lipczynski is a Principle lecturer in the Department of Business and Service Sector Management in London Metropolitan University Specialising in Microeconomics and industrial economics
Professor John Wilson is in the school of management at the University of St. Andrews, speculating in industrial organization and banking
Professor John Goddard is in the School of Business and Regional Development at the University of Wales, Bangor, specializing in financial economics, industrial economics and the economics of professional sports