International Business
Text & Cases

Edited By Jill Preston
1993
ISBN: 0-273-60148-2
312 p.
$52.50 Paper


This text examines the diverse range of organizational responses to recent trends that have meant the end of businesses that act in isolation and identifies some of the major issues involved in the globalization of business activity. Parts One and Two of the book examine the environmental context of global business activity together with organizational responses to these changes both at a strategic and operational level. Part Three is devoted to the case studies which demonstrate how a variety of companies are operating in different industry sectors. Each case is accompanied by a series that can be used as a basis for group or individual activity.

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