Powerwriting
The Hidden Skills You Need to
Transform your business Writing


By Suzan St. Maur
Financial Times / Pearson Education
January 2003
ISBN: 0-273-65906-5
175 Pages, 6 1/4" x 9 1/4"
$42.50 paper original


Nearly all business writing aims to bring about some kind of change in the reader - of perception or behavior or both. Good, persuasive wording helps, but on its own it's not enough. For your business writing to work, you need to use an additional set of less obvious, but equally important skills before your fingers touch the keyboard… so what you do write is always effective and absolutely right for the purpose. In this book, business communication expert Suzan St Maur reveals those hidden skills and shows you how to use them for business writing that's powerfully successful - whatever your objectives.


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