Principles of Business Economics
By Joseph Nellis & David Parker
Financial Times / Pearson Education
December 2002
ISBN: 0-273-64609-5
413 Pages, Illustrated, 6 3/4" x 9 1/4"
$69.50 paper original
OUT OF PRINT
This book is an ideal foundation for students at both undergraduate and postgraduate
levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource
for managers and based on the successful book by the same authors, this new
text provides a forum for detailed discussion of the core principles of microeconomics
and shows how these concepts are implemented in business decisions. User-friendly,
jargon-free and comprehensive in its approach, it takes an in-depth look at
the principles of business decision making, demonstrating how managers can apply
economics in the workplace.
Contents include: Business economics, Analysis of consumer demand, analysis
of production costs, Analysis of the firm's supply decision, Demand, supply
and price determination, Analysis of perfectly competitive markets, Analysis
of monopoly markets, Analysis of monopolistically competitive markets, Oligopoly,
Managerial objectives and the firm, Understanding competitive strategy, Understanding
pricing strategies, Understanding the market for labor, Understanding the market
for capital, Understanding the market for natural resources, Government and
business, Business and economic forecasting, Business economics - a checklist
for managers.
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