Research Methods in Business Studies,
4th edition


By Pervez Ghauri & Kjell Gornhaug
Pearson Education
June 2010
ISBN: 9780273712046
272 Pages
$97.50 Paper original


PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH

1. Introduction
2. Research in business


PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements

7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data


PART THREE: IMPLEMENTATION
11. Quantitative data analysis

12. Qualitative Data analysis

13. Writing the final report



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