Starting up an Online Business



By Heather Morris
July 2013
Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273774747
174 pages, Illustrated
$32.50 Paper Original


This book is for those either starting a small business online or for an existing business owner looking to reach the growing number of online shoppers. It outlines basic business strategies, tools and resources needed to run a business online in addition to the security considerations and legal obligations for small businesses. Readers will learn how to build and manage a website from scratch with an emphasis on using an all-in-one Internet and web hosting service to create a secure and easy-to-navigate e-commerce site. As online marketplaces continue to be a good platform for existing and new business people to market and sell products, ebay.co.uk and Amazon.co.uk marketplace are explored in two separate chapters.

This series of vibrant books will teach you exactly what you need to know using

To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page:

§ ALERT!– Explains and provides practical solutions to the most commonly

encountered problems

§ HOT TIPS– Time and effort saving shortcuts

§ SEE ALSO… - Points you to other related tasks and information

§ DID YOU KNOW? – Additional features to explore

§ WHAT DOES THIS MEAN?– Jargon and technical terms explained in plain English

 

Contents:

Top Ten Tips

1. Assess demand for your idea
2. Choose and all-in-one domain and site building package
3. Consider creating a logo
4. Register for a PayPal account
5. Keep in contact with your customers
6. Understand SEO
7. Protect your business information on a shared computer
8. Understand eBay business basics
9. Understand Amazon marketplace
10. Understand e-commerce regulations that apply to your business

1. Develop your business idea

2. Prepare to get your business online

3. Create a basic web page

4.Add email and edit your web page

5. Manage you orders

6. Promote your business

7. Explore other payment options and online security

8. Sell on eBay

9. Sell on Amazon

10. Understand tax and legal obligations

Top Ten Problems Solved

1. The images and layout of my website aren’t displaying properly
2. I want to list a sale item without creating a coupon code
3. I want to remove the site builder logo from my website
4. My website isn’t getting hits or is ranking low in the search results
5. How do I link my social media sites to my main website?
6. Can I use my website email address with Outlook?
7. How can I allow customers to pay over the phone?
8. Can I list products on eBay through my website?
9. How can I protect my business from online fraud?
10. How do un-publish my website after I hit publish on GoDaddy?


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