Business of Tourism, 7th edition
By J. Christoper Holloway & Neil Taylor
Financial Times / Pearson Education
August 2006
ISBN: 0273701614
748 Pages
$87.50 paper original
This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.
Contents
PART I: DEFINING AND ANALYSING TOURISM AND ITS IMPACTS
1. An introduction to tourism
2. The development and growth of tourism to the mid 20th century
3. Tourism since the mid-20th century
4. The demand for tourism
5. The economic impact of tourism
6. The socio-cultural impact of tourism
7. The environmental impact of tourismPART II: THE TRAVEL AND TOURISM PRODUCT
8. The structure and organisation of the travel and tourism industry
9. Tourist destinations
10.Visitor attractions
11. The hospitality sector: accommodation and catering services
12. Tourist transport by air
13. Water-borne tourist transport
14. Tourist transport on land
PART III: INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM
15. The structure and role of the public sector in tourism
16. Tour operating
17. Retailing tourism
18. Ancillary tourism servicesPART IV: TRAVEL AND TOURISM MANAGEMENT TODAY AND TOMORROW
19. The design and management of tourism services
20. What future for the tourism industry?
PART V: CASE STUDIES
Case 1: The Land of Lost Content: the appeal of the eccentric
Case 2: Strategies for national and local audience development at the Currency Museum of the Bank of Canada
Case 3: Brilliant Weekends: the concept and development of a new holiday programme
Case 4: Conserving a vulnerable historical artifact: the case of the SS Great Britain
Case 5: Ensuring visitor satisfaction at Warwick Castle
Case 6: Steppes Travel: a mid-sixe operator facing the challenge of change
Case 7: Ludlow Marches Food and Drink Festival
Case 8: Crime, safety and security: tourists' perceptions of South Africa
Case 9: [developing a trail between Detroit and Chicago]
Features
* Provides comprehensive coverage of the development so that students can understand the history of this important subject
* Exploration of the role of tourism in the economic development of a country and the interplay between the public and private sectors
* A straightforward writing style ensures that students clearly understand the material they are reading
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