Business of Tourism, 7th edition

By J. Christoper Holloway & Neil Taylor
Financial Times / Pearson Education
August 2006
ISBN: 0273701614
748 Pages
$87.50 paper original


This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.

Contents

PART I: DEFINING AND ANALYSING TOURISM AND ITS IMPACTS
1. An introduction to tourism
2. The development and growth of tourism to the mid 20th century
3. Tourism since the mid-20th century
4. The demand for tourism
5. The economic impact of tourism
6. The socio-cultural impact of tourism
7. The environmental impact of tourism

PART II: THE TRAVEL AND TOURISM PRODUCT
8. The structure and organisation of the travel and tourism industry
9. Tourist destinations
10.Visitor attractions
11. The hospitality sector: accommodation and catering services
12. Tourist transport by air
13. Water-borne tourist transport
14. Tourist transport on land

PART III: INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM
15. The structure and role of the public sector in tourism
16. Tour operating
17. Retailing tourism
18. Ancillary tourism services

PART IV: TRAVEL AND TOURISM MANAGEMENT TODAY AND TOMORROW
19. The design and management of tourism services
20. What future for the tourism industry?

PART V: CASE STUDIES
Case 1: The Land of Lost Content: the appeal of the eccentric
Case 2: Strategies for national and local audience development at the Currency Museum of the Bank of Canada
Case 3: Brilliant Weekends: the concept and development of a new holiday programme
Case 4: Conserving a vulnerable historical artifact: the case of the SS Great Britain
Case 5: Ensuring visitor satisfaction at Warwick Castle
Case 6: Steppes Travel: a mid-sixe operator facing the challenge of change
Case 7: Ludlow Marches Food and Drink Festival
Case 8: Crime, safety and security: tourists' perceptions of South Africa
Case 9: [developing a trail between Detroit and Chicago]

Features

* Provides comprehensive coverage of the development so that students can understand the history of this important subject
* Exploration of the role of tourism in the economic development of a country and the interplay between the public and private sectors
* A straightforward writing style ensures that students clearly understand the material they are reading


Return to the Businesss Titles Home Page