Tourism Principles & Practice, 4th edition
Student Access Pack
By Chris Cooper, et al.
August 2008
Distributed by Trans-Atlantic Publications
Financial Times / Prentice Hall
ISBN: 9781408200094
Illustrated
$99.50 Paper Original
Contents
Guided tour
Case matrix
Authors and contributors
Preface
Publisher's acknowledgements AbbreviationsAn Introduction to Tourism
Part 1 Tourism Demand
1 Managing Tourism Demand
2 Tourism Consumer Behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and ForecastingPart 2 The Tourism Destination
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
10 Tourism under CrisesPart 3 The Tourism Sector
11 Attractions
12 Accommodation
13 Intermediaries
14 Transportation
15 Public Sector and Policy
16 DestinationsPart 4 Marketing for Tourism
17 Managing Marketing for Tourism
18 Marketing Planning
19 Marketing Mix Applications
20 Information Technology in TourismPart 5 Tourism Futures
21 The Future of Tourism
Glossary
IndexFeatures
- Self-check questions and Essay questions help the reader consolidate their knowledge of each chapter
- Major case studies allow the reader to link the theory to contemporary issues and practice
- Mini case studies are embedded within the chapters, with discussion questions, draw out specific points from each chapter
- Annotated further reading, which include links to books, journal articles and websites, take learning further