Tourism: Principles & Practice
Enhanced Media Edition
3rd edition


By Chris Cooper, et al.
January 2008
Financial Times - Prentice Hall
Distributed By Trans-Atlantic Publications
ISBN: 9781405873239
400 Pages, Illustrated, 7 3/4 x 10 1/2"
$99.50 Paper Original


This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.

Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student.

Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in Tourism

Contents

PART ONE: TOURISM DEMAND
1  Managing Tourism Demand           
2  Tourism Consumer behaviour           
3  Measuring Demand for Tourism           
4  Tourism Demand Determinants and Forecasting           
PART TWO: THE TOURISM DESTINATION
5  The Economic Impact of Tourism           
6   The Environmental Impact of Tourism            
7   The Socio-cultural Impact of Tourism           
8   Sustainable Tourism           
9   Tourism and Development Planning           
PART THREE: THE TOURISM SECTOR
10  Attractions           
11  Accommodation           
12  Intermediaries           
13  Transportation           
14  Public sector and policy           
PART FOUR: MARKETING FOR TOURISM
15  Marketing for Tourism - the Historical Roots           
16  Managing Marketing for Tourism           
17  Marketing Planning           
18  Marketing Mix Applications           
PART FIVE: DEVELOPMENTS IN TOURISM
19  Information Technology in Tourism           
20  The Future of Tourism: Trends and Issues Beyond our Control           
21  The Future of Tourism: Trends and Issues Within our Control           



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