What's New?

Business Finance, 8th edition
Business Finance has a real-world flavour, exploring the theories surrounding
financial decision making and relating these theories to what happens in the real world.

Exploring Public Relations
The first edition, which published in 2006, has sold in its thousands and is now
essential reading on courses in PR at undergraduate and postgraduate level.

Marketing Communications:
Interactivity, Communities & Content, 5th edition
The most complete and accessible introduction to marketing communications on the market.

Marketing Management: First European Edition
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Understanding the Business Environment, 3rd edition
Clearly and accessibly, the book examines the external and competitive
environment of business, as well as the structure, culture, resources and functions inside organisations.

July 2009

Business of Tourism
Holloway et al place emphasis on the practical operational aspects of the
tourism industry, making this book well-suited to students who intend to one day work in Tourism.

Financial Accounting: An Introduction
Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics - chief among them IFRS.

Research Methods for Business Students, 5th edition
A comprehensive introduction to research methods in business for students
planning or undertaking a dissertation or extensive research project in business and management.

June 2009

Brilliant Project Management
Through its engaging and entertaining approach, Brilliant Project Management does more than just talk
you through the process. It provides practical advice and techniques taken from people’s experience in
the real world so you always know exactly what to do and say to make your project a success.

Industrial Organization: Competition, Strategy, Policy, 3rd edition
This new third edition continues to highlight the strong link between the theory and
analysis of industrial economics using engaging case studies.

Selling and Sales Management, 8th edition
Essential reading for all marketing and management students and
practitioners, in particular those with specific interests in the world of sales.

May 2009

E-Business & E-Commerce Management: Strategy, Implementation & Practice, 4th edition
E-Business and E-Commerce Management is the essential text to
keep pace with technology, strategy and implementation.

Strategic Managing of Human Resources, 2nd edition
Human resources (the knowledge, competencies and behaviours that people
bring with them to work) are central to successful implementation of strategy

April 2009

Book-Keeping & Accounts
The highly successful Book-keeping and Accounts is an essential textbook for students
undertaking studies of book-keeping and accounting for the first time.

Financial Times Guide to Managing Your Money
If you want to be better at money management, feel more secure about your financial
future and be on top of your personal finances than this is the book for you.

Living Leadership, 2nd edition
This insightful and motivating book will help you discover how to make real connections with people,
and become an effective leader who makes things happen in the real world.